Linking Your Blog Posts To Each Other

Internal page links are an area over which you have complete control yet many people don’t pay enough attention to them. You have the greatest control over links from within your own web site so take advantage of that control. Sometimes it is hard to control how others link to you, but you can always do a good job of providing great links to yourself using internal site linking.

Here are some rules to follow when creating your Internal Page Links.

Make sure that the anchor text for you link is relevant to your target page

Whenever it is possible use words similar to those expressed in the title of the target article or page you are linking to. Make sure the anchor text is relevant and that the link title and the title of the article, post or page match the main keywords of the target page. Having a few of those ubiquitous “click here” links scattered around might make you look a bit more natural, but for the most part your links should describe what is on the other end of the link. For example if I wanted to link to one of my previous posts about En Fuego Blogging - Blogging From Fire & Passion I could type in a link that looks like this.

Read my post En Fuego Blogging - Blogging From Fire & Passion here.

I am always surprised by the number of links I see still being done this way. It would be better however to use the title of the post which includes good keywords as the anchor text for the link. Here is the way I think it should be done.

Read my post En Fuego Blogging - Blogging From Fire & Passion.

This type of linking has a large impact on how you will rank for keywords. The more you link internally using specific keywords and to relevant content the higher you will rank for those keywords.

Use the title tag and use the main keywords from the target page

The title tag in a link is not as important as the anchor text, but many search engines still place quite a bit of weight on it. You can also make up a teeny bit for a “not-so-hot” anchor text with good title keywords.

Example:
<a href=”http://enfuegoblogger.com/”
title=”En Fuego Blogger”>the web page</a>

Internal linking when done right will not only boost your standing for your keywords but also will encourage people to continue reading other content on your site. When posting on a topic that you have posted on in the past you should always include link(s) back to your previous posts. When people start clicking links on your site they move from being simple readers to being actively engaged in your sites content.